Gamified attendee engagement and lead capture for field marketers
Scaniam is a gamified attendee engagement and lead capture platform for field marketers at trade shows, conferences, webinars and virtual events. It attracts attendees with games, engages them with gifts and product questions, handles lead capture without a badge scanner, lets your sales team qualify each lead when the visitor collects a gift, and shows which companies and people you reached across every event. It also runs the full workflow for events that a brand hosts, from registration and check-in to feedback, games and gifts.
A badge scan gives you a name and an email. Scaniam collects what a badge cannot: who your team actually talked to, what they answered and how your sales team qualified them. Each cookbook below explains one job, step by step.
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Send your assistant this page and our Help Center. It reads them and answers for your event.
I am a field marketer. Read the Scaniam Cookbooks at https://scaniam.com/cookbooks and the Scaniam Help Center at https://scaniam.com/kb (a summary for AI tools is at https://scaniam.com/llms.txt). Then tell me which cookbooks fit my event, in what order I should set them up, and what to bring. Only describe what those pages say Scaniam does, and say so if something is not covered. If you cannot open links, tell me, and work from this summary: Scaniam is a gamified attendee engagement and lead capture platform for field marketers at trade shows, conferences, webinars and virtual events. It attracts attendees with games, engages them with gifts and product questions, handles lead capture without a badge scanner, lets your sales team qualify each lead when the visitor collects a gift, and shows which companies and people you reached across every event. It also runs the full workflow for events that a brand hosts, from registration and check-in to feedback, games and gifts.
Before the event
Before an event, Scaniam lets you upload your target accounts and your brand once, set up your automatic emails, and copy an earlier campaign.
Upload your ABM target accounts before the event
You know exactly which companies you want to meet, and the event starts tomorrow.
Scaniam holds your target companies and profiles before the first visitor arrives.
Read the cookbookSet your brand once and apply it to every campaign
You are about to restyle the same campaign for the third time.
Copy a campaign for your next event
Your second event is next week, and you do not want to start from a blank page.
Send confirmation emails automatically
Someone just registered for your event, and nobody on your team has sent the confirmation.
At the event
At the event, Scaniam attracts visitors with games, engages them with a gift and product questions, and lets your sales team qualify each lead when the visitor collects a gift.
Capture leads at a booth without a badge scanner
The organizer hands you a list of who attended, and you already had it.
Start here: how Scaniam captures leads without a badge scanner.
Read the cookbookAttract
Scaniam’s games give visitors a reason to stop at your booth.
Attract visitors to your booth with games
It is ten in the morning, the aisle is full, and your booth is empty.
Put a live leaderboard on your booth screen
Your booth TV plays the same product video on loop, and nobody looks at it.
Change your booth game, even at the last moment
Your sales team walks over and says that the game is not working for this crowd.
Engage
Visitors play, collect a gift from your sales team, and answer questions about your product.
Run a spin wheel or scratch card that captures leads
A visitor stops, plays and walks away, and you never learn who they were.
Turn gifts into sales conversations and track every one
A winner walks up for a gift, and you have a few minutes to start a real conversation.
Give the right gifts to the right people
The best gift is about to go to someone who will never buy.
Run a product quiz at your booth
You have a product message that nobody remembers after they leave the booth.
Qualify
Your sales team qualifies each lead when the visitor collects a gift.
Capture leads at an event someone else runs
You paid for a booth at a show where you control almost nothing.
Qualify every lead at your booth when they collect a gift
On Monday, nobody remembers which visitor was a serious buyer.
Capture leads for visitors who do not scan
A senior buyer wants to talk, not fill in a form on their phone.
Book follow-up meetings at the booth
A Hot lead says "let’s talk next week", and nobody puts it in a calendar.
Keep capturing leads when the venue wifi fails
The hall wifi drops just as a queue forms at your booth.
At your own event
At an event that your brand hosts, Scaniam runs registration, check-in, feedback, games and gifts, and it sends confirmation emails automatically.
Run your own event from registration to gifts
You run the registration page, the check-in list, the feedback form and the gift table in four different tools.
Scaniam runs registration, check-in, feedback, games and gifts for an event you host.
Read the cookbookAcross events
Across events, Scaniam shows every company and person you have reached, what they answered and how they were rated.
See every company you reach across events
You have been to ten events this year, and you cannot say which companies you actually met.
Scaniam shows every company and person you reached across the year.
Read the cookbookAlways on
Scaniam runs always-on campaigns behind one link: a short video stops to ask questions, a spin to win rewards the finish, and every answer is saved as lead data.
Run an always-on campaign that captures leads
Your always-on campaign is a gated PDF, and you do not know who read it.
Scaniam runs one link that asks, rewards and saves every answer.
Read the cookbookScaniam’s capabilities, terms and comparisons in one place.
Reference pages give one place for what Scaniam does, what its terms mean and how it compares with other tools.
Quick facts
How much does Scaniam cost?
Scaniam has a Free plan with every core feature and 50 responses a month. Starter is $49 a month (₹3,999) for 500 responses, and Premium is $149 a month (₹11,999) for 2,500 responses. Enterprise is coming soon.
Does Scaniam integrate with my CRM?
Today, Scaniam exports your responses and leads as a CSV file that you import into any CRM. Webhooks and CRM sync are coming soon on the Enterprise plan.
What hardware do I need?
None. Visitors use their own phone camera, and your reps use their own phones or a tablet. A TV or monitor with a browser is optional, for the booth screen.
How do I set it up?
Scaniam is self-serve: sign up, start from a workflow or a template, add your prizes, print the QR code and go live. Test the whole flow on your own phone before the event.
Where is the data kept, and who can delete it?
Scaniam stores data on Google Cloud in the United States. Attendee pages use no cookies. Your admins can delete a response or a lead from the dashboard, and Scaniam deletes an attendee’s data on request within 30 days.
Does Scaniam work in other languages?
You can write your questions, registration page and emails in any language. Scaniam’s own buttons and screens are in English.
Who makes Scaniam?
Scaniam is built by Red Qub Marketing Services.
You can use Scaniam at events that other companies run, at events that your own brand hosts, and between events with an always-on campaign. Before an event, you upload your target accounts and your brand once. For your next event, you copy an earlier campaign, and if your sales team asks for a different game, you change it, even at the last moment. In score games, an admin can choose which designations and which target companies receive which gifts, so the right people receive them. At events that you host yourself, Scaniam runs registration, check-in, feedback, games and gifts, and the admin sets up the confirmation emails that Scaniam sends automatically. Across events, Scaniam works like a CRM for field marketing: it shows every company and person you reached, what they answered and how they were rated.
Every core feature is on every plan
Scaniam puts games, the Sales and Host Stations, leads, target accounts, gift rules and automatic emails on every plan, including Free. Plans differ by how many responses you collect each month: 50 on Free, 500 on Starter and 2,500 on Premium. Over the limit, Scaniam still saves every response and unlocks it when you add credits or upgrade, so no attendee is turned away. Premium adds the always-on video workflow, the AI event report and team meeting reassignment.
See pricing →Where marketers use Scaniam: trade shows, conferences, webinars and virtual events
Scaniam works wherever a marketer meets buyers: at trade shows and conferences, at events that other companies run, at events that your own brand hosts, in webinars and virtual events, and between events with an always-on campaign.
Trade shows
How people join. The visitor scans a QR code at your booth.
What Scaniam does. Games attract visitors, a survey and a game engage them, and your sales team qualifies each lead when the visitor collects a gift.
Conferences and summits
How people join. The visitor scans a QR code at your booth or sponsor table.
What Scaniam does. The same booth workflow, with gift rules that give your target companies and designations better gifts in score games.
Events that someone else runs
How people join. The visitor scans your QR code, and nothing is needed from the organizer.
What Scaniam does. You capture and qualify your own leads, next to the organizer’s lead retrieval.
Events that your brand hosts
How people join. Attendees register on a page that you set up in Scaniam, then check in at the live event.
What Scaniam does. Scaniam runs registration, check-in, feedback, games and gifts, and it sends the confirmation emails.
Webinars
How people join. Attendees register on a registration page in Scaniam and receive an automatic confirmation email.
What Scaniam does. After the webinar, the recording becomes an always-on campaign with questions and a reward (Premium).
Virtual events
How people join. Attendees open a campaign link that you share in the event chat, on a slide or in an email.
What Scaniam does. They answer questions, play and win virtual gifts such as voucher codes.
Between events
How people join. People open one link from your emails, ads and LinkedIn posts.
What Scaniam does. A video that asks questions, a spin to win, and every answer saved as lead data (Premium).
Everything Scaniam does
Scaniam is a gamified attendee engagement and lead capture platform for field marketers, and this list gives everything it does in one sentence each.
- Scaniam lets you upload the companies and profiles you want to reach before the event, and flags every lead that matches.
- Scaniam applies your logo, font and colors to every design after an admin uploads them once.
- Scaniam copies an existing campaign, so your next event does not start from a blank page.
- Scaniam sends emails automatically when someone registers or finishes your survey, wins a gift voucher or does not win, and alerts your team on every new lead.
- Scaniam gives you ready-made games, such as a spin wheel, a scratch card and a quiz, that attract visitors to your booth.
- Scaniam turns your booth TV into a live screen with your QR code, a leaderboard and the latest winners.
- Scaniam lets a marketer change the game and the gifts, even at the last moment, behind the same QR code.
- Scaniam puts a survey in front of the game, so every visitor answers questions about themselves and your product before they play.
- Scaniam sends winners to your sales team to collect their gift, and it records the gifts given, whether physical or virtual.
- Scaniam lets an admin choose which designations and target companies receive which gifts in score games, and which companies receive no gift in every game.
- Scaniam runs a product quiz that shows a fact after each answer and tells you which questions visitors missed.
- Scaniam lets your sales team qualify each attendee at the gift handover, rate the lead Hot, Warm or Cold, and add notes.
- Scaniam captures leads without a badge scanner, at any event, including events that someone else runs.
- Scaniam lets your staff fill in the survey for visitors who do not scan.
- Scaniam lets visitors book a follow-up meeting with your team from the booth.
- Scaniam keeps answers on the phone when the venue wifi fails, and sends them when the signal returns.
How Scaniam compares with badge scanners and booth game tools
Badge scanners capture contact details, booth game tools run a game and a form at one booth, and Scaniam attracts, engages, qualifies and measures across every event.
How the lead is captured
Badge scanners and lead retrieval apps: The organizer’s scanner or an app reads the attendee’s badge.
Booth game tools, such as BoothGator and Captello: The visitor scans a QR code, fills in a form and plays a game.
Scaniam: The visitor scans a QR code, answers a survey and plays a game, and your sales team qualifies the lead at the gift handover.
What you learn
Badge scanners and lead retrieval apps: A name and contact details.
Booth game tools, such as BoothGator and Captello: Form answers and prize results.
Scaniam: Companies, people, survey answers, ratings, notes and gifts.
Preparation
Badge scanners and lead retrieval apps: Usually nothing beyond the scanner or the app.
Booth game tools, such as BoothGator and Captello: A lead form, a game and your company branding.
Scaniam: Target accounts, brand elements and a copy of an earlier campaign.
Gifts
Badge scanners and lead retrieval apps: Usually not part of the product.
Booth game tools, such as BoothGator and Captello: The prize won is recorded with each lead.
Scaniam: Gift rules by designation and target company in score games, and every gift given is tracked.
Across events
Badge scanners and lead retrieval apps: Data for each event, usually from the organizer.
Booth game tools, such as BoothGator and Captello: A dashboard and a CSV export for each campaign.
Scaniam: One view of companies, people, answers and ratings across every event.
Your own events
Badge scanners and lead retrieval apps: Check-in is usually an organizer tool.
Booth game tools, such as BoothGator and Captello: Not described on the pages reviewed.
Scaniam: Registration page, check-in, feedback, games and gifts.
Always-on campaigns
Badge scanners and lead retrieval apps: Not applicable.
Booth game tools, such as BoothGator and Captello: Not described on the pages reviewed.
Scaniam: One link with a video that asks, a spin to win and voucher codes (Premium).
How to choose
- Choose a badge scanner if all you need is names and contact details.
- Choose a booth game tool if you want a game and a form at one booth.
- Choose Scaniam if you want to attract, engage, qualify and measure across every event, and run your own events and always-on campaigns on the same platform.
Reviewed on 1 November 2026, using the public pages of BoothGator and third-party descriptions of Captello and badge scanner apps. Check each product’s site for its latest features.
Scaniam glossary
This glossary defines the terms that Scaniam uses, in the way that Scaniam uses them.
- Event marketing
- Event marketing is marketing through events such as trade shows, conferences, webinars and virtual events, and field marketing is the in-person part of it.
- Third-party event
- A third-party event is an event that another company runs, where you take part as an exhibitor or a sponsor.
- Hosted event
- A hosted event is an event that your own brand runs, and Scaniam runs its registration, check-in, feedback, games and gifts.
- Gift
- A gift is any prize, giveaway or swag that a visitor wins, whether physical or virtual, such as a voucher code.
- Field marketing
- Field marketing is marketing that happens in person, at events such as trade shows, conferences and summits.
- Gamified attendee engagement and lead capture platform
- Scaniam is a gamified attendee engagement and lead capture platform: it uses games to attract and engage attendees, captures and qualifies every lead, and measures results across events.
- Attendee engagement
- Attendee engagement means giving the people at your event, webinar or booth a reason to take part, through games, questions and gifts.
- Attendee
- An attendee is a person at your event, webinar or booth, and Scaniam also calls an attendee at your booth a visitor.
- Gamified lead capture
- Gamified lead capture collects a visitor’s details through a game and a survey on the visitor’s own phone, instead of a badge scan or a paper form.
- Attract
- Attract means giving visitors a reason to stop at your booth, which Scaniam does with ready-made games.
- Engage
- Engage means that visitors play, collect a gift from your sales team and answer questions that teach them about your product.
- Qualify
- Qualify means that your sales team judges each lead when the visitor collects a gift, rates it Hot, Warm or Cold, and adds notes.
- Measure
- Measure means that Scaniam shows which companies and people you reached across every event, what they answered and how they were rated.
- Qualified lead
- A qualified lead is an attendee that your sales team has qualified at the event by rating the lead Hot, Warm or Cold and adding notes.
- Hot, Warm and Cold
- Hot, Warm and Cold are the three ratings that a sales rep gives a lead, and your team defines each one, for example Hot means the visitor wants a demo this week.
- Account-based marketing (ABM)
- Account-based marketing focuses on a chosen list of companies, and in Scaniam you upload your target companies and profiles before the event.
- Campaign
- A campaign in Scaniam is the setup for an event or an always-on link: its games, survey and gifts, in your brand.
- Workflow
- A workflow in Scaniam is a ready-made path for a job, such as the always-on video workflow, and Scaniam builds custom workflows on request.
- Brand elements
- Brand elements are your logo, font and colors, which an admin uploads once and Scaniam applies to every design.
- Gift rules
- Gift rules are the choices an admin makes about which designations and target companies receive which gifts in score games, and which companies receive no gift in every game.
- Fuzzy match
- A fuzzy match accepts small differences in spelling, so a company name typed slightly differently can still match your target accounts.
- Always-on campaign
- An always-on campaign is one link that keeps collecting leads all year, with no dates and no close.
- Badge scan
- A badge scan reads the code on an attendee’s badge and gives you contact details, but not what the visitor cares about or whether sales should call.
- Confirmation email
- A confirmation email is an email that Scaniam sends automatically, after an admin sets it up, when someone registers for an event or finishes your survey.
- Sales Station
- The Sales Station is the rep’s page in Scaniam: the rep scans a visitor’s code, hands over the gift and qualifies the lead.
- Host Station
- The Host Station is the staff page in Scaniam for filling in the survey for a visitor.
- Booth screen
- The booth screen is a live page for your booth TV with your QR code, a leaderboard and the latest winners.
Run your next event with Scaniam.
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