Every plan

Turn gifts into sales conversations and track every one

A winner walks up for a gift, and you have a few minutes to start a real conversation.

Scaniam sends winners to your sales team to collect their gift, so every winner becomes a conversation. Scaniam records the gifts given next to the responses, so you know how many gifts went out and which leads received them. The gifts can be physical or virtual, such as a unique voucher code.

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Gift StationAcme at SaaS Summit

48213Gift code

Gift givenJordan L. · Acme Corp

Game prize: T-Shirt

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No login neededEach code works once

You bring

You bring a counted and labeled stock of gifts, prizes or swag, and a rule for what happens when you run out.

Who it is for: This cookbook is for exhibitors who hand out prizes at the booth and want each winner to meet sales.
What it does: Scaniam sends winners to your sales team to collect their gift, and it records the gifts given next to the survey responses.
Where it runs: It runs at your booth and in your dashboard.
When to use it: You use it during the event, and again when you review the event afterward.
Why it helps: Every gift becomes a sales conversation, and you avoid running out of gifts.

About Scaniam

Scaniam is a gamified attendee engagement and lead capture platform for field marketers at trade shows, conferences, webinars and virtual events. It attracts attendees with games, engages them with gifts and product questions, handles lead capture without a badge scanner, lets your sales team qualify each lead when the visitor collects a gift, and shows which companies and people you reached across every event. It also runs the full workflow for events that a brand hosts, from registration and check-in to feedback, games and gifts.

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Method

01Count and label your gifts before the show, or upload voucher codes for virtual gifts.
02The visitor wins a gift in a game and sees the result screen on their phone.
03The winner shows the result screen to your sales team to collect the gift.
04Your rep hands over the gift, starts a conversation with the winner, qualifies the lead and adds notes.
05The dashboard shows the gifts given for the event.
06After the show, compare gifts given with leads that your sales team qualified.

Prize math: an example

Example data

Gifts needed equal expected visitors, times the share who play, times the share who win, plus a 20 percent buffer. For example, 300 visitors with a 60 percent play rate and a 1 in 3 win rate give 60 gifts, so you bring 72.

Visitors	Play	Win	Gifts	Bring
300	60%	1 in 3	60	72

Example figures, not a customer result.

Make it work

Decide your repeat play rule before the show, and tell every rep.
Keep a small reserve of gifts for your best leads.

Next cookbook

Give the right gifts to the right people

The best gift is about to go to someone who will never buy.

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Questions

How many gifts should I bring when I run Scaniam at a trade show booth?

Multiply expected visitors by the share who play and the share who win, then add 20 percent.

Why do winners collect their gift from the sales team?

Because the handover starts a conversation, and every conversation is a chance to qualify the lead.

Ask your AI about this cookbook

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Prompt

I am a field marketer. Read the Scaniam Cookbooks at https://scaniam.com/cookbooks/gift-tracking and the Scaniam Help Center at https://scaniam.com/kb (a summary for AI tools is at https://scaniam.com/llms.txt). Then explain how I would use this cookbook ("Turn gifts into sales conversations and track every one") at my event: what to bring, what to set up in Scaniam, and what to watch out for. Only describe what those pages say Scaniam does, and say so if something is not covered. If you cannot open links, tell me, and work from this summary: Scaniam sends winners to your sales team to collect their gift, so every winner becomes a conversation. Scaniam records the gifts given next to the responses, so you know how many gifts went out and which leads received them. The gifts can be physical or virtual, such as a unique voucher code.

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