Give the right gifts to the right people
The best gift is about to go to someone who will never buy.
Scaniam lets an admin choose which designations (job titles) and which target companies receive which gifts, so your gift budget goes to the roles and companies you want to reach. In score games such as a quiz, Scaniam gives different gifts by the designation a visitor picks in the survey, and a better gift to visitors from your target companies, matched by the domain of their work email. In every game, the admin can also list companies that receive no gift, such as competitors.
Method
- 01Decide which designations and which target companies you want to reward.
- 02Choose which gift goes to each group.
- 03Ask for the visitor’s designation as a choice question, and their work email, in your survey.
- 04The admin sets the rules in Scaniam, with your target companies’ email domains, and any companies that receive no gift.
- 05Run the event with your game and your sales team.
- 06After the event, compare the gifts given with the leads your sales team qualified.
Make it work
- Use your target account list to decide which companies receive the best gifts.
- Keep a lower-cost gift for everyone else, so that no visitor leaves empty-handed.
- Play a test run as a target and as a non-target before the doors open.
Run a product quiz at your booth
You have a product message that nobody remembers after they leave the booth.
Read it →Questions
Can I control who gets which gift in Scaniam?
Yes, an admin can choose which designations and which target companies receive which gifts in score games, and which companies receive no gift in every game.
How do I make sure the right people get my gifts?
The admin matches each gift to the designations and target companies you want to reach, so the right people receive it.
Where does Scaniam get a visitor’s company?
Scaniam reads it from the domain of the visitor’s work email. A subdomain of your target counts, and a free email address never matches.
Can I choose who gets a gift by job title?
Yes, in score games: ask for the designation as a choice question, and give each answer its own gift.
Do gift rules work on a spin wheel?
Excluding companies works in every game. Gifts by designation and target company work in score games, such as a quiz, where the score decides the gift.
Can the gifts be virtual?
Yes, the gifts can be physical or virtual.
Ask your AI about this cookbook
I am a field marketer. Read the Scaniam Cookbooks at https://scaniam.com/cookbooks/gift-rules and the Scaniam Help Center at https://scaniam.com/kb (a summary for AI tools is at https://scaniam.com/llms.txt). Then explain how I would use this cookbook ("Give the right gifts to the right people") at my event: what to bring, what to set up in Scaniam, and what to watch out for. Only describe what those pages say Scaniam does, and say so if something is not covered. If you cannot open links, tell me, and work from this summary: Scaniam lets an admin choose which designations (job titles) and which target companies receive which gifts, so your gift budget goes to the roles and companies you want to reach. In score games such as a quiz, Scaniam gives different gifts by the designation a visitor picks in the survey, and a better gift to visitors from your target companies, matched by the domain of their work email. In every game, the admin can also list companies that receive no gift, such as competitors.
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