Every plan

Attract visitors to your booth with games

It is ten in the morning, the aisle is full, and your booth is empty.

Setting up a booth does not bring visitors, so Scaniam gives you games that give people a reason to stop. Choose two or three of Scaniam’s ready-made games and rotate them through the event: one game plays at a time behind your QR code, and you switch to the next one in Game setup, so that there is always something new to play.

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AAcme Corp booth

You won!Branded T-shirt48213

ATrick or Treat

Pick a door

+40

Treat! Score 80Sticker pack54019

AQuiz

QUESTION 3 OF 30:12Which planet is called the Red Planet?

AVenusBMarsBMarsCJupiterDSaturn

3 of 3 correctWireless earbuds25817

You bring

You bring two or three games to run, prizes, and a QR code for your booth screen and signage.

Who it is for: This cookbook is for field marketers whose booth competes with every other booth for attention.
What it does: Scaniam provides ready-made games, such as a spin wheel, a scratch card and a quiz, that visitors play on their own phones.
Where it runs: The games run at your booth, with the QR code on your signage and booth screen.
When to use it: You run them from the first hour of the event, so the booth is busy before the aisles fill.
Why it helps: Attendees only engage with a booth they stop at, and a game gives them a reason to stop.

About Scaniam

Scaniam is a gamified attendee engagement and lead capture platform for field marketers at trade shows, conferences, webinars and virtual events. It attracts attendees with games, engages them with gifts and product questions, handles lead capture without a badge scanner, lets your sales team qualify each lead when the visitor collects a gift, and shows which companies and people you reached across every event. It also runs the full workflow for events that a brand hosts, from registration and check-in to feedback, games and gifts.

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Method

01Choose two or three of Scaniam’s ready-made games for the event.
02Put the QR code on your booth screen and on signage that visitors can see from the aisle.
03Switch to the next game during the day in Game setup. The QR code stays the same, so there is always a new reason to stop.
04Invite people walking past to play, and let the crowd draw the next visitors.
05Move on to engaging each visitor with a survey, a gift and a sales conversation.

Make it work

Start the games in the first minute of the event, because a busy booth draws more visitors.
Show the prize on your signage, so that visitors know what they can win.

Copy to paste

Scan to play. Win a prize.

Booth copy

Questions

How do I get more visitors to my trade show booth?

Run games with Scaniam: choose two or three ready-made games, rotate them through the day, and show the QR code on your booth screen and signage.

Does setting up a booth guarantee visitors?

No, a booth does not guarantee attendance, which is why Scaniam gives you games that give people a reason to stop.

Ask your AI about this cookbook

Your event (optional)

Prompt

I am a field marketer. Read the Scaniam Cookbooks at https://scaniam.com/cookbooks/attract-games and the Scaniam Help Center at https://scaniam.com/kb (a summary for AI tools is at https://scaniam.com/llms.txt). Then explain how I would use this cookbook ("Attract visitors to your booth with games") at my event: what to bring, what to set up in Scaniam, and what to watch out for. Only describe what those pages say Scaniam does, and say so if something is not covered. If you cannot open links, tell me, and work from this summary: Setting up a booth does not bring visitors, so Scaniam gives you games that give people a reason to stop. Choose two or three of Scaniam’s ready-made games and rotate them through the event: one game plays at a time behind your QR code, and you switch to the next one in Game setup, so that there is always something new to play.

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