Compare events to see which shows produce qualified leads
Your boss asks which events are worth funding next year.
Scaniam shows each event’s responses, gifts given and the leads that your sales team qualified, Hot, Warm and Cold, so you can compare events side by side. Use the same survey and the same rating rule at every show, and the comparison tells you which shows produce qualified leads.
412 people answered and 57 are sales qualified. Most plan to buy this quarter, led by IT directors.
Method
- 01Keep the survey and the ratings identical across shows.
- 02After each show, read the share of leads that your sales team qualified.
- 03Put the events side by side.
- 04Divide gifts given by qualified leads to see what each qualified lead cost in gifts.
- 05Take the result into your next event budget conversation.
Example: three shows side by side
Example data| Event | Responses | Gifts | Qualified | Gifts per qualified lead |
|---|---|---|---|---|
| Event A | 210 | 45 | 28% | 0.8 |
| Event B | 140 | 30 | 41% | 0.5 |
| Event C | 320 | 80 | 15% | 1.7 |
Example data, not a customer result. In this example, Event C brings the most leads and the weakest ones.
Make it work
- Read the qualified share before the total lead count, because volume flatters and quality decides.
- Take one number to your budget meeting: qualified leads per event, as judged by your own sales team.
See every company you reach across events
You have been to ten events this year, and you cannot say which companies you actually met.
Read it →Questions
How do I know which trade show gave the best leads?
Run the same survey and rating rule at each show with Scaniam, then compare the share of leads that your sales team qualified, event by event.
How does Scaniam help me prove event ROI?
Scaniam gives you the number to bring to that conversation: qualified leads per event, as judged by your own sales team at the booth.
Ask your AI about this cookbook
I am a field marketer. Read the Scaniam Cookbooks at https://scaniam.com/cookbooks/compare-events and the Scaniam Help Center at https://scaniam.com/kb (a summary for AI tools is at https://scaniam.com/llms.txt). Then explain how I would use this cookbook ("Compare events to see which shows produce qualified leads") at my event: what to bring, what to set up in Scaniam, and what to watch out for. Only describe what those pages say Scaniam does, and say so if something is not covered. If you cannot open links, tell me, and work from this summary: Scaniam shows each event’s responses, gifts given and the leads that your sales team qualified, Hot, Warm and Cold, so you can compare events side by side. Use the same survey and the same rating rule at every show, and the comparison tells you which shows produce qualified leads.
Related cookbooks
See every company you reach across events
You have been to ten events this year, and you cannot say which companies you actually met.
Qualify every lead at your booth when they collect a gift
On Monday, nobody remembers which visitor was a serious buyer.
Turn gifts into sales conversations and track every one
A winner walks up for a gift, and you have a few minutes to start a real conversation.
Try this at your next event.
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