Every plan

Run a spin wheel or scratch card that captures leads

A visitor stops, plays and walks away, and you never learn who they were.

Scaniam puts the survey in front of the game, so a visitor answers questions about themselves and your product before they play. The questions seed product knowledge, and the survey captures the lead before the prize. If you want more people to start, Scaniam can also put the game first and the survey after it.

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AAcme Corp booth

You won!Branded T-shirt48213

Spins by itselfLands on their prize

You bring

You bring prizes, three survey questions, and one rule per person, such as one play each.

Who it is for: This cookbook is for exhibitors who want visitors to play, answer questions and leave their details.
What it does: Scaniam runs a spin wheel or scratch card on the visitor’s phone after the visitor answers a short survey, one play per person.
Where it runs: It runs at your booth, with the QR code on your signage or booth screen.
When to use it: You use it throughout the event, whenever visitors walk past.
Why it helps: The survey seeds product knowledge, and your sales team qualifies each player at the gift handover.

About Scaniam

Scaniam is a gamified attendee engagement and lead capture platform for field marketers at trade shows, conferences, webinars and virtual events. It attracts attendees with games, engages them with gifts and product questions, handles lead capture without a badge scanner, lets your sales team qualify each lead when the visitor collects a gift, and shows which companies and people you reached across every event. It also runs the full workflow for events that a brand hosts, from registration and check-in to feedback, games and gifts.

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Method

01Choose the game: a spin wheel draws a crowd, and a scratch card suits a quiet booth.
02Set your prizes, and write a three-question survey that mentions what your product does.
03Show the QR code on your booth screen and on printed signage.
04Let visitors play on their own phones while your reps keep talking to the people at the booth.
05Qualify each lead when the visitor collects a gift, and add notes.

Make it work

Rate prize hunters Cold, and spend your time on the visitors who ask about your product.
Keep the survey to what you need for a follow-up, because every extra question costs you players.

Copy to paste

Scan to play. Win a prize.

Booth copy

Questions

Do visitors have to give their details to play?

Yes, when the survey comes first: Scaniam shows the survey before the game, so you capture the lead before the visitor plays. You can also put the game first, and visitors answer the survey after they play.

How many gifts should I bring when I run Scaniam at a booth?

The gift cookbook gives the formula: multiply expected visitors by the play rate and the win rate, then add 20 percent.

Ask your AI about this cookbook

Your event (optional)

Prompt

I am a field marketer. Read the Scaniam Cookbooks at https://scaniam.com/cookbooks/spin-wheel-scratch-card and the Scaniam Help Center at https://scaniam.com/kb (a summary for AI tools is at https://scaniam.com/llms.txt). Then explain how I would use this cookbook ("Run a spin wheel or scratch card that captures leads") at my event: what to bring, what to set up in Scaniam, and what to watch out for. Only describe what those pages say Scaniam does, and say so if something is not covered. If you cannot open links, tell me, and work from this summary: Scaniam puts the survey in front of the game, so a visitor answers questions about themselves and your product before they play. The questions seed product knowledge, and the survey captures the lead before the prize. If you want more people to start, Scaniam can also put the game first and the survey after it.

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