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Run an always-on campaign that captures leads

Your always-on campaign is a gated PDF, and you do not know who read it.

Scaniam runs an always-on campaign behind one link that works all year. A short video stops to ask questions, a spin to win rewards the finish, and every answer is saved as lead data. Most always-on campaigns are a gated PDF or a webinar replay, which gives you an email address and nothing else.

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Quick question · 2 of 3

How do you capture leads today?

Badge scannerPaper forms

Stops to askFinish to spin and win

You bring

You bring a YouTube video or the recording you already have, your questions, and your voucher codes.

Who it is for: This cookbook is for marketers who need leads between events.
What it does: Scaniam turns one YouTube video into a campaign that asks questions, rewards completion with a voucher code, and saves every answer on the lead.
Where it runs: It runs behind one link that you share in emails, in LinkedIn and Meta ads, and on a QR code at your booth.
When to use it: You use it all year, because the campaign never closes.
Why it helps: Each lead arrives with their answers, their company and role, and the ad or email that brought them.

About Scaniam

Scaniam is a gamified attendee engagement and lead capture platform for field marketers at trade shows, conferences, webinars and virtual events. It attracts attendees with games, engages them with gifts and product questions, handles lead capture without a badge scanner, lets your sales team qualify each lead when the visitor collects a gift, and shows which companies and people you reached across every event. It also runs the full workflow for events that a brand hosts, from registration and check-in to feedback, games and gifts.

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Method

01Pick a workflow, and start from the always-on video workflow.
02Add your video by pasting a YouTube link, and set where it stops to ask questions.
03Ask and reward by adding your questions and uploading your voucher codes.
04Publish one link, turn it on, and share it everywhere.

Why it works

One link, all year. The campaign has no dates and no close, so you share it today and it keeps collecting leads for months.
A video that asks. The video pauses at the moments that matter, skipping ahead is blocked, and you see where people drop off.
A reward that gets completion. Scaniam sends a spin to win with voucher codes, emailed automatically.
Leads with answers, not just emails. Name, company, role and every answer land on the lead, ready for sales.

What you get

Scaniam saves each lead’s name, role and company from a short form.
Scaniam saves every answer the viewer gave along the way.
Scaniam shows where people stop watching, in a video drop-off report.
Scaniam records which ad or email brought each lead, using UTM tags.
Scaniam shows each lead’s seniority, so every lead is ready for a Hot, Warm or Cold call.

Drive it

Newsletters and nurture emails. Put the link in every send, and each one brings new leads, not just clicks.
LinkedIn and Meta ads. Use one landing page for every ad, and UTM tags record which ad each lead came from.
QR codes at your booth. Print the same link as a QR code, and event visitors join the same campaign and keep it going after the show.
Follow-up that runs itself. Scaniam emails the reward code and alerts your team on every new lead.

Make it work

Put a question at each moment that matters in the video.
Use the same link in every channel, so that every lead lands in one campaign.

Next cookbook

Upload your ABM target accounts before the event

You know exactly which companies you want to meet, and the event starts tomorrow.

Read it →

Questions

Can I use my own webinar recording with Scaniam?

Yes, you upload the recording to YouTube and paste the link into Scaniam.

Can people skip the questions?

No, the video pauses at each question, and skipping ahead is blocked.

Where do the leads go?

Name, company, role and every answer land on the lead record in Scaniam, ready for your sales team.

Can I use automatic emails in an always-on campaign?

Yes, Scaniam emails the reward code and alerts your team on every new lead.

Is the always-on campaign on every plan?

No, the always-on video workflow is Premium.

Ask your AI about this cookbook

Your event (optional)

Prompt

I am a field marketer. Read the Scaniam Cookbooks at https://scaniam.com/cookbooks/always-on-campaign and the Scaniam Help Center at https://scaniam.com/kb (a summary for AI tools is at https://scaniam.com/llms.txt). Then explain how I would use this cookbook ("Run an always-on campaign that captures leads") at my event: what to bring, what to set up in Scaniam, and what to watch out for. Only describe what those pages say Scaniam does, and say so if something is not covered. If you cannot open links, tell me, and work from this summary: Scaniam runs an always-on campaign behind one link that works all year. A short video stops to ask questions, a spin to win rewards the finish, and every answer is saved as lead data. Most always-on campaigns are a gated PDF or a webinar replay, which gives you an email address and nothing else.

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