Gamified event lead capture

Still deciding which game to run at your next event?

Pick a game like the spin wheel, scratch card, or quiz. Attendees answer your survey on their own phone, and your reps rate each lead Hot, Warm or Cold at the booth. You can set up your first event in minutes.

No app, no hardware
Attendees use their own phone
Leads rated by your reps at the booth
The problem

Your booth costs a lot.
Your lead capture and qualification process is broken.

Three things that should take minutes. Each one ends up depending on someone else.

Building the survey is the first obstacle

Google Forms looks amateur. A proper branded form means briefing a developer the week before. Next event - same conversation, from scratch.

Games at the booth need an agency every time

A spin wheel draws a crowd. But wiring a game to your lead capture - and rebuilding it for the next show - always means hiring someone.

Your rep qualifies the lead. Three days later.

At the booth your rep knows who's hot. The SDR finds out Monday. By then the prospect has been to 40 other booths and lost the context.

The day after the event
"Which company were you again?"
Monday morning. Context already gone.
How it works

From QR code to qualified pipeline, in one platform.

No app to download, no badge scanners, no tools to connect. Six steps on one platform, with one set of data.

  1. Step 1

    Scan

    The attendee scans your QR code. The survey opens in their phone's browser.

  2. Step 2

    Answer

    A few quick questions you choose, plus the contact details sales needs.

  3. Step 3

    Play

    A booth game such as Spin the Wheel, with the prizes and odds you set.

  4. Step 4

    Collect

    They get a gift code. Staff scan it and hand over the gift.

  5. Step 5

    Qualify

    Your rep scans the same code and rates the lead Hot, Warm or Cold.

  6. Step 6

    Report

    Every event's leads, ratings and results in one dashboard you can export.

Answers stay on the phone if the signal drops
From setup to pipeline

What it looks like in practice.

Five moments, from setting up your event to qualified pipeline.

Setup

A branded event in minutes, not a blank page

Start a survey or a registration page from a ready-made template, pick a theme, and it comes out in your logo and brand colors.

See Templates & Themes →
Gifts & redemption

Give away exactly what you brought, and no more

Set the odds and the stock for every booth prize. Scaniam stops a prize when it runs out and gives each voucher winner a unique code.

See Prizes & Vouchers →
At the booth

Turn the TV at your booth into a reason to stop

A live TV screen for your booth with your QR code on every slide, plus leaderboards, winners, prizes and live charts of your survey answers.

See Booth Screen →
Lead qualification

Qualify the lead before they leave the booth

Your reps scan an attendee's barcode, see who they are, and rate the lead hot, warm, or cold on the spot.

See Sales Station →
Lead management

One lead per person, ready for follow-up

Every person you capture becomes one lead across all your events, with their rating, stage, tags and notes in one place.

See Leads →
The real product

This is the screen your VP
has been asking for.

After 10 events, you will know exactly which ones drive pipeline and which ones burn budget. Data, not gut feel.

app.scaniam.com/dashboardExample data
Event performance
Responses
4 events
1,318
Gifts given
89% of responses
1,167
Sales qualified
26% of responses
349
EventSales qualified
KubeCon EUBest event
31%
AWS re:Invent
29%
SaaStr Annual
26%
DevOps Days EURethink this one
12%
Features

Everything the booth needs.
Nothing it doesn't.

Smart Surveys

Conditional surveys that branch on the answers and turn a QR scan into qualifying data, not just a name and email.

Learn more →

Booth Games

Booth games such as Spin the Wheel, Scratch Card and Trick or Treat give attendees a reason to stop and finish your survey. You set the prizes and the odds.

Learn more →

Prizes & Vouchers

Set the odds and the stock for every booth prize. Scaniam stops a prize when it runs out and gives each voucher winner a unique code.

Learn more →

Sales Station

Your reps scan an attendee's barcode, see who they are, and rate the lead hot, warm, or cold on the spot.

Learn more →

Leads

Every person you capture becomes one lead across all your events, with their rating, stage, tags and notes in one place.

Learn more →

Booth Screen

A live TV screen for your booth with your QR code on every slide, plus leaderboards, winners, prizes and live charts of your survey answers.

Learn more →

Meeting Booking

Attendees book a meeting with someone on your team from your survey, at a time that person is really free.

Learn more →

Templates & Themes

Start a survey or a registration page from a ready-made template, pick a theme, and it comes out in your logo and brand colors.

Learn more →

Host Station

Staff fill the survey for the attendee in a quick guided loop, for when people will not scan a QR code themselves.

Learn more →

Registration Pages

A page where people sign up before the event. Their code works at your booth, so you see who registered and who checked in.

Learn more →

Event Report

Live charts for each event, an Event ROI view that compares your events, and an AI event report you can hand to leadership.

Learn more →

Built for Booth Wi-Fi

Answers, ratings and staff entries stay on the device when the signal drops, and send themselves when it comes back.

Learn more →
Why Scaniam

Everyone can do scan-and-win.
Running the whole workflow seamlessly is the hard part.

To run the whole booth flow yourself, every step needs a different tool, and you become the glue that connects them.

  • Scan
    DIYA QR tool plus a hosted landing page
    ScaniamBuilt in
  • Survey
    DIYTypeform or SurveyMonkey
    ScaniamBuilt in
  • Game
    DIYA separate prize-wheel app
    ScaniamBuilt in
  • Gift
    DIYA voucher tool, plus manual code redemption
    ScaniamBuilt in, with booth redemption
  • Qualified lead
    DIYBadge scanner, spreadsheet cleanup, enrichment vendor
    ScaniamOne lead per person, rated by your rep, export-ready
  • ROI report
    DIYA deck you build by hand
    ScaniamLive dashboard, plus the AI event report on Premium
The DIY stack is six tools, a Zapier bill, and a weekend cleaning data, and it still hands sales a messy list.
Scaniam is one platform that runs on the attendee's phone and sends their answers when the signal comes back.
Pricing

Every core feature. Every plan.

Plans differ by how many responses you collect each month, not by features. Top up anytime as your events get bigger.

Free

free
$0
Try it at your next event. No credit card required.

Starter

starter
$49/mo
For teams running a few events each month.
Most Popular
Coming Soon

Enterprise

enterprise
$399/mo
For large teams with high event volume.
Join Waitlist
FAQ

Questions buyers ask.

What is Scaniam?

Scaniam is a gamified event lead capture platform for trade shows and conferences. Attendees scan a QR code at your booth, fill in a short branded survey, and play a game like the spin wheel to win a gift. Your reps rate each lead Hot, Warm or Cold, so you leave the event with one list of qualified leads and an ROI report, not a stack of business cards.

Who is Scaniam for?

Event marketers, marketing operations teams, and sales leaders who run booths at trade shows and conferences. If you spend thousands on a booth and still cannot prove the pipeline it created, Scaniam is built for you.

How does a QR scan become a qualified lead?

The attendee scans the QR code, which opens a smart survey on their phone. The survey uses conditional logic to ask follow-up questions based on job title and interest. At the Sales Station, your rep scans the attendee code, sees who they are and their key answers, and rates the lead Hot, Warm or Cold before the visitor leaves the booth.

What is the Sales Station?

The Sales Station is a booth tool for your sales reps. A rep signs in with a PIN, scans the attendee code, sees their survey answers, and rates the lead on the spot. Each lead is credited to the rep who rated it, so qualification happens at the booth instead of days later.

How is Scaniam different from a DIY stack or other lead capture tools?

A DIY stack means juggling a separate survey tool, a QR code tool, a prize-wheel app, a spreadsheet and an enrichment vendor, and becoming the glue between them. Scaniam runs the whole flow, capture, survey, game, gift, qualification and report, in one platform, and it is self-serve with a free plan. Side-by-side comparisons with tools such as Captello, Momencio and Cvent iCapture are on our Compare pages. Compare Scaniam with other tools →

Do attendees need to download an app?

No. Attendees use their own phone through the browser. There is no app to download, no login, and no badge scanner. The survey needs a connection to open and to send; answers stay on the phone if the signal drops and are sent when it comes back.

Want the exact rules, limits and setup steps? Read the Scaniam Knowledge Base →

Get started

Your next event is coming up.
Get your booth ready with Scaniam.

Free plan. No credit card. No setup calls. Just scan, capture, prove.

Start Free →