Upload your ABM target accounts before the event
You know exactly which companies you want to meet, and the event starts tomorrow.
Scaniam lets you upload the companies and profiles you want to reach before the event, so your account-based marketing (ABM) plan is in place before the first visitor scans. Scaniam flags every lead that matches a target company or job title, and after the event it shows how many people you met at each target, so you can check them against your list.
Method
- 01Prepare a list of the companies you want to reach, and the profiles you want to meet at each one.
- 02Upload the list to Scaniam before the event.
- 03Run the event with your games and your survey, and let your sales team qualify each lead.
- 04After the event, filter your leads by target company or target job title, and check the count of people met next to each target.
Make it work
- Keep the list to the accounts that matter most, so that you can check it quickly after the show.
- Share the list with your reps before the event, so they know whom to look for.
Set your brand once and apply it to every campaign
You are about to restyle the same campaign for the third time.
Read it →Questions
Can I upload target accounts to Scaniam before an event?
Yes, Scaniam lets you upload the companies and profiles you want to reach before the event.
Why upload target accounts before an event?
A badge scan gives you contact details but not a target list, so a target list lets you judge the event against the companies you actually wanted to meet.
What does Scaniam show after I upload target accounts?
Scaniam flags every lead that matches a target company or job title, lets you filter your leads by target, and shows how many people you met at each target. Small spelling differences in a company name still match.
Ask your AI about this cookbook
I am a field marketer. Read the Scaniam Cookbooks at https://scaniam.com/cookbooks/abm-target-accounts and the Scaniam Help Center at https://scaniam.com/kb (a summary for AI tools is at https://scaniam.com/llms.txt). Then explain how I would use this cookbook ("Upload your ABM target accounts before the event") at my event: what to bring, what to set up in Scaniam, and what to watch out for. Only describe what those pages say Scaniam does, and say so if something is not covered. If you cannot open links, tell me, and work from this summary: Scaniam lets you upload the companies and profiles you want to reach before the event, so your account-based marketing (ABM) plan is in place before the first visitor scans. Scaniam flags every lead that matches a target company or job title, and after the event it shows how many people you met at each target, so you can check them against your list.
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