Every plan

See every company you reach across events

You have been to ten events this year, and you cannot say which companies you actually met.

Scaniam shows which companies you reached across every event, how many people from each company you met, what they answered and how your sales team rated them. A badge scan gives you a name and an email, but not what the visitor cares about or whether sales should call. This view shows the relationships you built, so over a year Scaniam works like a CRM for field marketing.

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Leads

JLJordan LeeVP Marketing · Acme CorpHotQualified

Event History3 events

Retail ExpoAustin · Sep 12LatestGift Given

CloudConDenver · May 7Gift Given

SaaS SummitBoston · Feb 20Gift Given

3 events, 1 leadRated Hot at the booth

You bring

You bring the same survey and the same rating rule at every event, so that the answers add up.

Who it is for: This cookbook is for field marketing leads who run several events a year and need to show what the program built.
What it does: Scaniam combines the leads from all of your events into one view of companies, people, answers and ratings.
Where it runs: You see it in Scaniam, across every event and not just one.
When to use it: You use it after each event, and again when you plan the year ahead.
Why it helps: Live events are where relationships are built and intelligence is collected, and this view keeps that intelligence instead of losing it after each show.

About Scaniam

Scaniam is a gamified attendee engagement and lead capture platform for field marketers at trade shows, conferences, webinars and virtual events. It attracts attendees with games, engages them with gifts and product questions, handles lead capture without a badge scanner, lets your sales team qualify each lead when the visitor collects a gift, and shows which companies and people you reached across every event. It also runs the full workflow for events that a brand hosts, from registration and check-in to feedback, games and gifts.

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Method

01Run every event with the same survey and the same rating rule.
02After each event, open the view across events in Scaniam.
03Check which companies you reached, and how many people from each one.
04Read what those people answered, and how your sales team rated them.
05Use the pattern to plan your next event and to decide which companies need a follow-up.

What the view shows

Scaniam shows which companies you reached, and how many people from each company you met.
Scaniam shows what each person answered, which tells you what they know and care about.
Scaniam shows how your sales team rated each lead, event after event.
Scaniam shows which events keep bringing you the companies you want.

Make it work

Use the same survey and rating rule at every event, so that the answers add up across events.
Upload your target accounts before each event, so that you can check your reach against them.

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Questions

How do I see which companies I reached across events?

Scaniam combines every event into one view of companies, people, answers and ratings.

Why is this better than badge scanner data?

A badge scan gives you a name and an email, but not what the visitor cares about or whether sales should call. Scaniam records who your team spoke to, what they answered and how they were rated.

Is Scaniam a CRM?

Scaniam works like a CRM built for field marketing, because it keeps what you learn at events, across events.

Ask your AI about this cookbook

Your event (optional)

Prompt

I am a field marketer. Read the Scaniam Cookbooks at https://scaniam.com/cookbooks/accounts-across-events and the Scaniam Help Center at https://scaniam.com/kb (a summary for AI tools is at https://scaniam.com/llms.txt). Then explain how I would use this cookbook ("See every company you reach across events") at my event: what to bring, what to set up in Scaniam, and what to watch out for. Only describe what those pages say Scaniam does, and say so if something is not covered. If you cannot open links, tell me, and work from this summary: Scaniam shows which companies you reached across every event, how many people from each company you met, what they answered and how your sales team rated them. A badge scan gives you a name and an email, but not what the visitor cares about or whether sales should call. This view shows the relationships you built, so over a year Scaniam works like a CRM for field marketing.

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