Data capture

The survey that asks the right next question

A QR scan opens a smart survey on the attendee phone. Conditional logic branches on their answers, so you ask the follow-up that matters. The answers arrive with the lead, ready for your rep's hot, warm, or cold rating, not just a name and email.

Who it is for
Marketers
Plan
On every plan
Setup
Start from a template
Where it runs
Attendee phone
Features

What it does

Conditional branching

Show or hide questions based on earlier answers. Ask a buyer one thing and a student another, from the same survey.

Qualifying questions

Capture job title, company, and interest, and map those answers to the criteria that decide whether a lead is worth a follow-up.

Work-email and format rules

Require a work email, check that emails and phone numbers are in a valid format, and set limits such as text length or a date range.

Why

Why it matters

A booth form that asks everyone the same fixed questions wastes the attendee time and yours. A student and a VP should not see the same survey. Conditional logic lets one survey adapt to who is filling it in, so it stays short for the attendee and still gathers what your team needs to qualify.

The value of a lead is in the qualifying data, not the contact card. Anyone can collect a name and email. Smart Surveys turn each answer into a signal, so a completed survey already tells your rep who they are talking to, rather than leaving a row you have to research later.

The survey runs in the attendee browser, so there is no app to install. It needs a connection to open and to send. If the signal drops in between, the answers stay on the phone and are sent when it comes back. A short survey is what keeps completion rates high at a busy booth.

Steps

How it works

01

Build the survey

Add questions: single choice, checkboxes, short and long answers, email, phone, date, consent, and more. Drag to reorder them.

02

Add the logic

Set conditions so follow-up questions appear only when they are relevant to the answer given.

03

Set the rules

Require a work email or add validation where you need clean data.

04

Share the QR code

Attendees scan and answer, and their responses land in your Leads page.

Best for

  • Booths that want qualifying data, not just contacts
  • Events with mixed audiences (buyers, students, partners)
  • Teams that route leads by answer

Not the best fit

  • A one-question raffle entry where any detail beyond a name is overkill
  • Purely anonymous headcount polls
FAQ

Frequently asked questions

What is a smart survey at a trade show booth?

It is a short survey the attendee fills in on their phone after scanning your QR code. It is smart because it uses conditional logic to branch on the answers, showing the right follow-up question based on job title or interest, so every response is qualifying data your reps can use.

How does conditional logic work?

You set a rule such as show this question only if the attendee selected a certain answer earlier. Questions that do not apply are hidden, so the survey stays short for the attendee while still capturing what your team needs.

Can I require a work email and reject free email addresses?

Yes. You can turn on a require-work-email rule on email fields, plus format checks on email and phone fields and optional limits on dates and text, so junk is kept out at the point of entry.

Do attendees need an app to fill in the survey?

No. The survey opens in the phone browser from a QR scan. There is nothing to download. It needs a connection to open and to send; if the signal drops in between, the answers stay on the phone and are sent when it comes back.

Are Smart Surveys a premium feature?

No. The survey builder and its conditional logic are available on every plan. Plans differ by monthly response volume, not by feature.

Related

Works with

Platform

More of the platform

Get started

Put Smart Surveys to work at your next event.

Free plan. No credit card. Set it up yourself.