ProductSmart Surveys
Data capture

The survey that asks the right next question

A QR scan opens a smart survey on the attendee phone. Conditional logic branches on their answers, so you ask the follow-up that matters and every response feeds the lead score, not just a name and email.

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Who it is for
Marketers
Plan
On every plan
Setup
2 minutes
Where it runs
Attendee phone

What it does

Conditional branching

Show or hide questions based on earlier answers. Ask a buyer one thing and a student another, from the same survey.

Qualifying questions

Capture job title, company, and interest, and map those answers to the criteria that decide whether a lead is worth a follow-up.

Work-email and format rules

Require a work email, validate phone and date formats, and keep junk out of your list at the point of entry.

Why it matters

A booth form that asks everyone the same fixed questions wastes the attendee time and yours. A student and a VP should not see the same survey. Conditional logic lets one survey adapt to who is filling it in, so it stays short for the attendee and still gathers what your team needs to qualify.

The value of a lead is in the qualifying data, not the contact card. Anyone can collect a name and email. Smart Surveys turn each answer into a signal, so a completed survey is already a scored lead rather than a row you have to research later.

Because the survey runs in the attendee browser with no app, it works on any phone on crowded conference WiFi. The attendee scans, answers a few questions, and is done in under a minute, which is what keeps completion rates high at a busy booth.

How it works

1

Build the survey

Drag in questions: choice, text, contact details, consent, and more. Reorder them in seconds.

2

Add the logic

Set conditions so follow-up questions appear only when they are relevant to the answer given.

3

Set the rules

Require a work email or add validation where you need clean data.

4

Share the QR code

Attendees scan, answer, and their responses feed straight into your Leads and the lead score.

Best for

Booths that want qualifying data, not just contactsEvents with mixed audiences (buyers, students, partners)Teams that route leads by answer

Not the best fit

A one-question raffle entry where any detail beyond a name is overkill
Purely anonymous headcount polls

Frequently asked questions

What is a smart survey at a trade show booth?

It is a short survey the attendee fills in on their phone after scanning your QR code. It is smart because it uses conditional logic to branch on the answers, showing the right follow-up question based on job title or interest, so every response is qualifying data that feeds the lead score.

How does conditional logic work?

You set a rule such as show this question only if the attendee selected a certain answer earlier. Questions that do not apply are hidden, so the survey stays short for the attendee while still capturing what your team needs.

Can I require a work email and reject free email addresses?

Yes. You can turn on a require-work-email rule on email fields, plus format checks for phone numbers and dates, so junk is kept out at the point of entry.

Do attendees need an app to fill in the survey?

No. The survey opens in the phone browser from a QR scan. There is nothing to download, and it works on any phone on conference WiFi.

Are Smart Surveys a premium feature?

No. The survey builder and its conditional logic are available on every plan. Plans differ by monthly response volume, not by feature.

Works with

Sales StationSpin the WheelROI dashboard & report

More of the platform

Lead qualification

Sales Station

Reward & redemption

Gift Station

Analytics

ROI Dashboard & Report

Assisted capture

Host Station

For teams & agencies

Multi-Tenant Workspaces

Put Smart Surveys to work at your next event.

Free tier. No credit card. Set it up in two minutes.

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