ProductROI Dashboard & Report
Analytics

The screen your VP has been asking for

A cross-event dashboard that shows leads captured, how they qualified, and what each event returned. Add the AI summary and you get a plain-English executive report you can hand to leadership.

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Who it is for
Leaders
Plan
Dashboard on every plan
Setup
Automatic
Where it runs
Your dashboard

What it does

Cross-event view

Compare events side by side: responses, hot and warm leads, and gift redemption, so you can see which events pull their weight.

Live charts and export

Break down responses by question with charts you can download, and export the full lead list to CSV.

AI executive summary

A written summary of the event outcome you can paste into a deck or email. This AI debrief is a Premium feature.

Why it matters

A booth is one of the most expensive things a marketing team buys, and it is often the hardest to justify afterwards. The dashboard answers the question leadership actually asks: what did this event return, and how does it compare to the last one.

When qualification happens at the booth, the numbers mean something. Hot and warm counts are real rep judgements, not guesses, so the pipeline you report is grounded in what your team saw on the floor.

After ten events you stop guessing which ones are worth repeating. You can see which shows drive qualified pipeline and which burn budget, and plan next year on data rather than on which booth felt busy.

How it works

1

Run your events

Every response, score, and redemption is recorded as it happens. There is nothing to set up.

2

Watch the dashboard

Live counts and charts build in real time as attendees complete surveys and reps score leads.

3

Compare across events

Line events up side by side to see which ones drive qualified pipeline.

4

Generate the report

On Premium, produce an AI executive summary you can hand to leadership.

Best for

Leaders who must justify event spendTeams running many events a yearAnyone comparing one show against another

Not the best fit

A single one-off event with no comparison needed
Teams that do not track outcomes at all

Frequently asked questions

How do I measure the ROI of a trade show?

Scaniam records every lead captured, how each one qualified at the booth, and gift redemption, then shows it on a cross-event dashboard. You can compare events side by side to see which drive qualified pipeline, and on Premium generate an AI executive summary for leadership.

Is the ROI dashboard a premium feature?

The dashboard, live charts, and CSV export are available on every plan. The AI executive summary, sometimes called the AI debrief, is a Premium feature. Feature access aside, plans differ by monthly response volume.

Where do the qualification numbers come from?

From the booth. When a rep scores a lead hot, warm, or cold at the Sales Station, that judgement flows into the dashboard, so your pipeline numbers reflect what your team actually saw.

Can I export the raw lead data?

Yes. You can export the full lead list to CSV on every plan, within your monthly response limit.

Does the AI summary see attendee personal data?

No. The AI summary is generated from pre-aggregated metrics only. Names and emails are never sent to the AI model.

Works with

Sales StationSmart SurveysMulti-tenant workspaces

More of the platform

Lead qualification

Sales Station

Data capture

Smart Surveys

Reward & redemption

Gift Station

Assisted capture

Host Station

For teams & agencies

Multi-Tenant Workspaces

Put ROI Dashboard & Report to work at your next event.

Free tier. No credit card. Set it up in two minutes.

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