Analytics

The screen your VP has been asking for

Each event gets live counts and charts. The Event ROI tab lines your events up by leads, senior contacts, companies and target accounts. Add the AI event report and you get a plain-English summary you can hand to leadership.

Who it is for
Leaders
Plan
Dashboard on every plan
Setup
Automatic
Where it runs
Your dashboard
Features

What it does

Cross-event view

Compare events side by side: leads, the share of C-Suite and VP contacts, companies, and target account matches, so you can see which events pull their weight.

Live charts and export

Break down responses by question with charts you can download, and export the full lead list to CSV.

AI event report

A written summary of one event you can paste into a deck or email. The AI event report is on Premium and above.

Why

Why it matters

A booth is one of the most expensive things a marketing team buys, and it is often the hardest to justify afterwards. The dashboard answers the question leadership actually asks: what did this event return, and how does it compare to the last one.

When qualification happens at the booth, the numbers mean something. Hot and warm counts are real rep judgements, not guesses, so the pipeline you report is grounded in what your team saw on the floor.

After ten events you stop guessing which ones are worth repeating. You can see which shows drive qualified pipeline and which burn budget, and plan next year on data rather than on which booth felt busy.

Steps

How it works

01

Run your events

Every response, rating, and redemption is recorded as it happens. There is nothing to set up.

02

Watch the dashboard

Live counts and charts build in real time as attendees complete surveys and reps rate leads.

03

Compare across events

Line events up side by side to see which ones bring senior contacts and target accounts.

04

Generate the report

On Premium and above, generate the AI event report for leadership.

Best for

  • Leaders who must justify event spend
  • Teams running many events a year
  • Anyone comparing one show against another

Not the best fit

  • A single one-off event with no comparison needed
  • Teams that do not track outcomes at all
FAQ

Frequently asked questions

How do I measure the ROI of a trade show?

Scaniam records every lead captured, how each one was rated at the booth, and gift redemption for each event. The Event ROI tab compares events by leads, senior contacts, companies and target account matches, and on Premium and above the AI event report sums up an event for leadership.

Is the event dashboard a premium feature?

The dashboard, live charts, and CSV export are available on every plan. The AI event report is on Premium and above. Feature access aside, plans differ by monthly response volume.

Where do the qualification numbers come from?

From the booth. When a rep rates a lead hot, warm, or cold at the Sales Station, that judgement flows into the dashboard, so your pipeline numbers reflect what your team actually saw.

Can I export the raw lead data?

Yes, to CSV on every plan. Responses over your monthly limit stay locked, and locked responses are not exported until you upgrade or add credits.

Does the AI event report see attendee personal data?

The AI event report uses totals, the most common company names and answers to open-text questions, as typed. Answers to email and phone questions, and to questions marked as lead fields, are never sent to the AI model. Mark every contact question, such as name, as a lead field so it is never sent.

Related

Works with

Platform

More of the platform

Get started

Put Event Report to work at your next event.

Free plan. No credit card. Set it up yourself.