Customer feedback survey at events

One question asks whether the visitor already uses your product. Customers say which product, how happy they are and whether they want more; unhappy customers say what to fix. Trials and prospects get their own short path.

Use this template → Try the journey
At the booth template
12
questions in the template
3-6
answered by each person
4
paths through it
Booth formEvery plan, including Free
Try it

Try the journey

Tap an answer on the phone, or on the map: see which questions follow, and which are skipped.

Contact details

Work email, Full name, Company, Job title

On the phone now

Are you already a customer?

3 answers

Which product do you use?

If Yes, we use your product

How happy are you with it?

If Yes, we use your product

What should we fix first?

If Yes, we use your product + Not happy

Would you like to see what is new?

If Yes, we use your product

How is the trial going?

If We are trying it

What brings you to our booth?

If Not yet

Consent

Permission to follow up

Gift code

The visitor collects their gift at the booth

Step 1

Your details

Work email

Full name

Company

Job title

Try it as a visitor
The questions

Every question, and why it is asked

Customers routed to your customer team with how happy they are and what to fix; prospects routed to sales with their need. Answers marked Example are yours to replace.

  1. 1

    Contact details

    Everyone

    Work email · Full name · Company · Job title, on one screen.

  2. 2

    Are you already a customer?

    Everyone
    Yes, we use your productWe are trying itNot yet

    WhySends customers, trials and prospects down different paths, so each meets the right person.

  3. 3

    Which product do you use?

    Example

    If Yes, we use your product

    Product AProduct BBoth

    WhyTells the customer team which account and product to look at.

  4. 4

    How happy are you with it?

    If Yes, we use your product

    Very happyMostly happyNot happy

    WhyFlags unhappy customers to your customer team while they are still at the booth.

  5. 5

    What should we fix first?

    If Yes, we use your product + Not happy

    WhyOnly unhappy customers are asked: the first thing your customer team should act on.

  6. 6

    Would you like to see what is new?

    If Yes, we use your product

    Yes, show meNot right now

    WhyAn expansion lead from a customer who is already happy to talk.

  7. 7

    How is the trial going?

    If We are trying it

    Going wellWe need some helpNot started yet

    WhyFinds trials that need help before they stall.

  8. 8

    What brings you to our booth?

    If Not yet

    Looking for a solutionComparing optionsJust looking around

    WhyGives sales the prospect's reason for stopping by.

  9. 9

    Consent

    Everyone

    I agree to be contacted about my request.

    WhyPermission to follow up on what they asked for.

Brief your reps

Hot, Warm or Cold at the gift handover

What each rating means for this template, so every rep rates the same way.

Hot

A customer who wants to see what is new, or a prospect looking for a solution.

Warm

A trial going well, or a prospect comparing options.

Cold

Just looking around. Unhappy customers go to your customer team, not sales.

Works well with

  • Any booth game, with the survey before the game.
  • A team alert email to your customer team for "Not happy".

What you will see

  • Customers, trials and prospects at the booth.
  • How happy customers are, and what they want fixed.
  • Expansion interest from customers.
FAQ

Frequently asked questions

How many questions does each person answer with the Existing customer or prospect template?

Between 3 and 6 after their contact details, depending on their answers. Questions that do not apply are skipped.

Who sees which questions?

Happy customer: 5 questions. Unhappy customer: 6 questions. On a trial: 3 questions. Prospect: 3 questions.

Can I change the questions?

Yes. The template adds ordinary questions to your survey in Scaniam: edit, remove or reorder any of them, and replace the answers marked as examples with your own.

Can I add it to an event I have already set up?

Yes. In the survey builder, choose Templates. Questions your form already has, such as work email or consent, are kept and not added twice.

Is it free?

Yes. Every template is on every Scaniam plan, including Free.

Cookbooks

Step by step, at your next event

See every company you reached across eventsScaniam shows every company and person you reached across the year.Read the cookbook Qualify every booth lead at the gift handoverYour sales team qualifies each visitor and adds notes at the gift handover.Read the cookbook
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Use this template at your next event.

On every plan, including Free. Add it to a new event, or to an event you already set up.

Use this template →