A registration form is the cheapest qualification you will ever get. People fill it in before the event, when they have a few minutes and want something from you: a seat, a link, a dinner invitation.
Most registration forms waste that moment. They ask for name, email and company, and stop. Two or three more questions would tell you who is a buyer, what they came to hear, and who is ready to talk now. With that, your sales team can book meetings before the doors open.
The trick is the same as at the booth. Ask one question that sorts people, then ask each person only what applies to them. A buyer sees a meeting picker. A student does not.
The best time to qualify someone is before they arrive, when they want something from you.
Every template below asks the basics first: work email, name, company and job title. The questions here come after those.
For your own event or session
You run the event, so you can ask a little more than a booth can.
- What is your role in buying tools like this? I decide, I recommend, I use them, or I am here to learn.
- Which topics interest you most? Pick as many as apply. This tells you which sessions to promote to whom.
- How will you join? In person or online. People joining in person are asked about dietary needs.
- Your question for the speakers. Good questions make good sessions, and they tell you what people care about.
People who decide are asked one more: Are you looking for a solution right now? If yes, they can book time with your team at the event.
See the event registration template →
For an executive dinner or roundtable
A dinner for twenty senior guests needs a different form. It is an RSVP first. Keep it short and polite.
- Will you join us? Yes, or sorry, I cannot make it.
If they are coming:
- Your level. C-level, VP, Director or other.
- Bringing a colleague? If yes, their name and job title.
- Any dietary needs?
- What would you like to discuss at the table? This helps you seat people and plan the conversation.
If they cannot come, do not lose them. Ask: Shall we set up a call instead? If yes, they pick a time.
See the executive dinner RSVP template →
For a webinar
Webinar sign-ups are easy to get and easy to waste. A few questions sort the learners from the buyers.
- What is your role in buying tools like this?
- What do you want to get out of it? The basics, advanced tips or real examples.
- Will you watch live? People watching live can send a question for the speaker. The rest will want the recording.
People who decide are asked if they are looking for a solution right now. If yes: Would a short demo after the webinar help? They can pick a time for it.
See the webinar registration template →
A few rules that keep registration easy
- Ask the sorting question early, so most people only see a few questions.
- Keep anything you only need from buyers behind that question.
- Change the example topics to your own sessions.
- Never ask what you will not use. Every extra question loses a few sign-ups.
Every template is free on every plan, and you can try each one on a phone on its page.