iCapture is the lead capture arm of the Cvent ecosystem: an annual license, quoted by sales, that captures badge scans and routes them into CRM and marketing automation. It does not try to be the booth. Scaniam is the booth: the game that draws the visitor, the survey that qualifies them, the tracked gift, the rep score, and the report that proves it, live in minutes from $0.
iCapture, part of Cvent, is a lead capture tool for exhibiting programs. It captures, sorts, and qualifies trade show leads, integrates with the wider Cvent event stack, and routes leads into CRM and marketing automation systems. The annual license covers unlimited events and users, which fits very large programs.
Nothing about it is self-serve. Pricing is gated behind a quote, and buyer reports put the annual license around $8,000 per year at the low end and $25,000 or more for bigger teams, with third-party analyses also reporting first-year implementation fees on top. It is bought through a sales cycle, on an annual contract.
It also solves a narrower problem than Scaniam. iCapture optimises what happens after a contact exists: sorting, qualifying, routing. It does not try to be the booth experience: there are no games, no prize inventory, and no gift redemption tracking. Scaniam's job starts one step earlier: give the visitor a reason to stop, capture their answers while they are standing there, and hand sales a scored lead instead of a scan.
| Scaniam | Cvent iCapture | |
|---|---|---|
| What it optimises | The booth itself: drawing visitors, capturing answers, tracking the gift, scoring the lead. | What happens after capture: sorting, qualifying, and routing scans into CRM and marketing automation. |
| Games | 5 game types included on every plan, gated on the survey. | None. iCapture is capture and routing, not booth engagement. |
| Gift tracking | Single-use gift codes, Gift Station, digital vouchers, included. | Not part of the product. |
| Booth qualification | Sales Station: rep scans, reads answers, scores hot, warm, or cold on the spot. | Qualifying questions and lead scoring in the capture flow. |
| Capture point | Your own QR code and branded smart survey. Works at any event without organizer APIs. | Badge scanning and lead retrieval at supported shows; universal capture forms. |
| Pricing model | Flat monthly. Free plan, Premium at $149/mo. | Annual license, quote only. Buyer reports: around $8,000/yr entry, $25,000+ for bigger teams. |
| First-year extras | None. Self-serve setup in about 2 minutes. | Third-party analyses report implementation fees on top of the license in year one. |
| Events & users | Unlimited events on every plan; plans meter monthly response volume. | Unlimited events and users under the annual license. |
iCapture and Scaniam sit on opposite sides of the capture moment. iCapture assumes contacts will arrive as badge scans and makes sure they are sorted and routed well inside the Cvent world. Scaniam works the moment itself: the game, the survey, the gift, and the rep score that turn a passer-by into a qualified lead. If your program lives on the badge file, that is their job. If your booth has to earn every lead, that is ours.
For teams whose booth is the capture point, yes. iCapture captures and routes badge scans on a quoted annual license that buyer reports put around $8,000 per year entry. Scaniam makes the booth itself convert, with games, gift tracking, and on-the-spot rep scoring included, self-serve with a free plan. They optimise different moments: iCapture the routing, Scaniam the booth.
Cvent gates iCapture pricing behind a quote. Buyer reports place the annual license around $8,000 per year at the low end and $25,000 or more for bigger teams, and third-party analyses report first-year implementation fees on top. Scaniam publishes its pricing: a free plan, and Premium at $149 per month.
No. iCapture focuses on capturing, sorting, and routing leads. It does not include gamification or gift distribution. Scaniam includes five game types, prize inventory, and single-use gift code tracking on every plan, because the game is what draws attendees to the booth in the first place.
When your capture method is organizer badge scanning across a large program of shows, and your company already runs on the Cvent ecosystem with enterprise routing into CRM. That is the job it is built for. It is not built to be the booth experience, which is the job Scaniam does.
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