Captello is enterprise event software: badge scanning, an activation catalog, per-event licenses, and a sales cycle to buy it. Scaniam does a different job. It turns your own booth into one connected chain, game to survey to tracked gift to a lead rated by your rep, that you set up yourself on a flat monthly price.
Captello is an enterprise lead capture platform for large exhibiting programs. It scans attendee badges at supported trade shows, offers a catalog of more than 60 game and activation templates, and routes contacts into CRM and marketing automation systems. It is sold through demos, with published per-event licenses starting around $500 per event and enterprise programs quoted higher, and reviewers regularly mention a learning curve.
Its center of gravity is the badge file: capture what the organizer system knows about each attendee, at scale, across a program of shows, then work the list in your CRM afterwards. For procurement-driven event programs that live at big badge-scan shows, that is the job it is built for.
Scaniam is built on a different bet: the most valuable data about a booth visitor is what they tell you at the booth, not what the badge file holds. One QR chain runs the game, the survey, the tracked gift, and the rep rating before the visitor walks away, and it works at any event because it never depends on the organizer. If your question is which badge scanner to license, that is Captello's job. If your question is how to make the booth itself convert, that is Scaniam's.
| Scaniam | Captello | |
|---|---|---|
| Capture point | Your own QR code opens a branded smart survey on the attendee phone. Works at any venue, any event, with no organizer badge API. | The organizer badge file: badge scanning at supported shows, plus forms and business card scanning. |
| Booth qualification | Sales Station: rep scans the attendee, sees their answers, scores hot, warm, or cold on the spot. | Lead scoring and qualifying questions within the capture forms. |
| Gift tracking | Single-use gift codes, a volunteer Gift Station, and digital voucher delivery, included. | Rewards are available as add-ons to the activation platform. |
| Games | Booth games (Spin the Wheel, Scratch Card, Flow Free, Quiz / Trivia, and more), each tied to the survey and included on every plan. The game can come before or after the survey. | 60+ activation templates. |
| Setup time | Self-serve: build a survey, pick a game, share a QR code. No onboarding calls. | Onboarding and training; reviewers note a learning curve. |
| Pricing model | Flat monthly. Free plan, Premium at $149/mo. Plans differ by response volume, not features. | Quoted per-event licenses starting around $500 per event; enterprise programs quoted higher. |
| Cost at 100 events/yr | $1,788 (12 months of Premium) | $50,000+ at the published per-event entry price. |
| How you buy | Self-serve signup, no sales call, no credit card for the free plan. | Sales-led: demo and quote. |
| CRM integrations | CSV export on every plan, ready to import into any CRM. | Deep native CRM and marketing automation integrations. |
Captello and Scaniam are hired for different jobs. Captello instruments an enterprise event program around the organizer badge file, and is priced and sold accordingly. Scaniam turns your own booth into a conversion system: the game draws the visitor, the survey captures their answers, the gift is tracked to the person, the rep rates the lead, and the report proves what the event returned. Pick by the job, not by the price tag; the price difference is just what the two models cost.
For teams whose capture point is their own booth, yes. Captello is built around scanning organizer badges under quoted per-event licenses. Scaniam runs your own QR chain, game, survey, tracked gift, and rep scoring, self-serve with a free plan. If badge-file retrieval is the job, they are different products; if booth conversion is the job, Scaniam does it without the enterprise contract.
Captello pricing is quoted, with published per-event licenses starting around $500 per event and enterprise programs higher. Scaniam publishes its pricing: a free plan, and Premium at $149 per month flat however many events you run, up to the plan's monthly responses. At 100 events a year that is $1,788 (12 months of Premium) on Scaniam versus $50,000 or more at Captello entry pricing. The gap is the model: per-event licensing versus a flat platform.
No, by design. Badge scanning captures what the organizer file knows about a person. Scaniam captures what the person tells you: a QR code opens a branded survey on their phone, so the lead arrives with stated answers instead of a name to research later. It also means Scaniam works at any venue and any event with no organizer badge API. If scanning organizer badges is a hard requirement, that is Captello's job, not ours.
Yes, with a structural difference. Captello offers more than 60 activation templates on its enterprise platform. Scaniam includes booth games on every plan, and the game is tied to the survey. It can come before or after the survey, the gift code shows only once the survey is done, and the prize and gift code are recorded on that specific lead.
Yes, differently. Captello supports lead scoring within its capture forms. Scaniam has a dedicated Sales Station: a rep scans the attendee barcode, sees their name, company and key answers, and rates the lead Hot, Warm or Cold in one tap while handing over the gift, so qualification happens before the visitor leaves.
Free tier. No credit card. Set it up in two minutes.